Your company has developed a new product that is expected to achieve high penetration rates in all the countries in which it is introduced,

Your company has developed a new product that is expected to achieve high penetration

rates in all the countries in which it is introduced, regardless of the average income status of

the local populace. Considering the costs of the product launch, the management team has

decided to initially introduce the product only in countries that have a sizable population

base.

You are required preliminary report with the top 10 countries in terms of

population size. Since growth opportunities are another major concern, the average

population growth rates also should be listed for management’s consideration.

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