Wondergardens Ltd. operates amusement parks similar to those such as Six Flags, Universal Studios, and Disneyland etc. Wondergardens’ mission is to provide high quality family entertainment that exceed guests’ expectations and will create lifelong memories. To achieve this goal, Wondergardens strives to provide safe, clean, friendly family environments at reasonable prices. In addition to the amusement parks, the company operates a community outreach program. Through volunteerism, it offers educational and recreational programs (e.g. after school programs for children and teenagers, employment related training for adults) and special events at its facilities.
Wondergardens’ president, Roland Coaster, has asked you to lead a team of employees in developing a balanced scorecard for its parks.
Question 1 describe type of competitive strategy and reasoning
question 2 develop a BSC including 4 measures in each of the four perpectivies (financial, customer, internal operations, and learning and growth, make sure measures are specific, measurable, attainable and relevent