When a firm is confronted with excess capacity but its national currency is relatively weak, it may choose to export to markets with relatively stronger currencies. Discuss the logic and wisdom of basing a long-term international marketing strategy on foreign currency swings. What would a firm have to do to effectively position itself to maximize such “opportunities”?
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In a day of global uncertainty, many wonder if it is necessary or even desirable to have national economies linked so closely together. What, if anything, a country can do to protect itself from the impact of negative global economic events. Discuss whether the impact of global recession on transition economies is necessarily the same as the impact on the triad countries. If not, in what ways are they different and why?