I’m trying to study for my Business course and I need some help to understand this question.
Video Reflection Discussion
Evan Thomas, former editor at large for Newsweek, shares strategies for student writers to improve their writing. You will reflect on the advice Thomas provides in this Discussion.
Access the video 3 from here.
Respond to the following questions:
- What two points in the Thomas video for this unit strike you as most significant in guiding email communication? Why?
Just do response each posted # 1 to 3 down below only.
This video of Thomas was informative and about three minutes. Thomas went over how to remain professional while writing an email and how to watch out for the common non-professional practices. The two main points in the video were about the keys to not get lazy when writing, the word choice we use when writing and using jargon or bigger words than we need to use.
We write so many emails though out the years at work we may miss punctuation, misspellings, run on sentences and other basic grammatical errors and he was basically saying make sure you proofread what you are sending out. That way you can remain professionalism while in the workplace. He also mentioned in the video it is important to Keep sentences and phrases concise. Now more than ever non-face to face communication is important. This video was more of a tune up or a reminder. We must remember the difference in the components that are in an email to our friends versus an email to our colleagues. I don’t normally write emails to my friends but when I do it is short and concise. I still use full sentences. I try to make it a habit to never use abbreviations of any sorts.
When he brought up how to use active verbs and that was helpful because sometimes, I battle between knowing when to use active phrases or passive phrases. He said to always use active because of how direct and powerful the statement is. This part of the video he was speaking on emails and how we send so many that it is easy to get lazy or too casual with them. He said to remain professional and direct. Overall, I think this video was informative and helpful. It was a nice reminder of professional email etiquette.
The first point that I realized, when I watched this short video was the email writing is the same as the business writing in terms of importance and the way of writing. When we write an email to our boss or customer, it is very similar to the business writing. We need to write very simple, understandable, enough, plain and not too long. The modulus for the business writing and the email are the same. If we write too much and explain a lot, it causes to do not read our email, because they are busy, and do not have time to read. We need to pay attention about the grammar and capitalize letter too. This means we care about our readers.
The second point is that it is better to use the active verb instead of the passive verb because the readers could perceive better. The active verbs are more powerful. It is more important to write clear and explicit, so everyone can figure out our purpose. It is not useful, if we use slang or special words like tough one. Using simple, Plain, ordinary word or one syllabus word to write our email and convey our intent.
Evan Thomas gives us many helpful tips in the assigned video. However, they all boil down to two key points. First, when writing emails, the writer has to approach them the same way one would write in a more traditionally formal medium. Second, the writer must always be conscious of the word choice they use. Though these two tips may sound overly simplistic at first, Thomas elaborates in great detail all of the finer points that go into the broader pieces of advice.
Email has become one of the most prevalent ways business professionals communicate. Perhaps because of email’s smoother design, or because it is used in informal settings as well, it is tempting to write emails more informally than other forms of communication. Thomas insists, that all of the same rules writers are taught for writing business letters or memos still apply when writing emails. Grammar, punctuation, and especially tone are still as important as ever. Thomas goes on to explain, that one must be careful no unpleasing attitude comes through in one’s writing. If anything were to offend the reader, it would compromise the writer’s message. When writing emails, one is still writing as a business professional.
Word choice must also be respected when writing in the business world. For example, Thomas tells us to use active verbs rather than passive ones. Active verbs convey strength in one’s writing, and are more pleasing to the reader’s understanding. I think Thomas put it best when he quoted, “clutter is the enemy.” The writer has to eliminate useless extra words that are not essential to making the writer’s point. Beware the long word, Thomas warns us. It is easier for the reader to understand if simpler words are used, rather than trying to flaunt one’s vocabulary. Likewise, trendy words are to be avoided, as they will suffocate what one writes. By this, I think Thomas means, that the reader will be too busy noticing the writer’s dependence on modern fads to take in the writer’s message.
Overall, Thomas’ advice is simple. In a business environment, one must always take their writing seriously, no matter the medium. Choosing the right words when we write makes all the difference, and often they are different from the ones we would use if we were speaking our message aloud. Thomas gives advice that is easy understand, but hard to master. However, mastering these two areas of writing technique is clearly the key to quality business writing.