SOCW6510 Liberty University Week 3 Brand perception Paper

Submit a written paper which is at 4-5 pages in length, exclusive of the reference page, double-spaced. The paper should cite sources independent of the textbook.

In this paper, please discuss the case study you have selected and plan to use for your final assignment (Week #8). The paper should contain the following two sections: Section One – Possible Alternatives and Section Two – Recommended Action Plan.

  • Section One – Possible Alternatives should provide a narrative that comprehensively explores the possible solutions to the problem identified in the student’s Week 3 written assignment. It should briefly restate the problem statement and cause(s) of the problem discussed in Week 3’s written assignment. The narrative should then connect the problem/cause to the alternatives being suggested.
  • From the Possible Alternatives section, the next section: Section Two – Recommended Plan of Action will logically follow. This section of the paper should provide an analysis and evaluation of each alternative and provide a final recommendation. The section should also include a high-level implementation plan stating what steps should be taken.

As an appendix to this paper, please provide a brief list of research citations you might use (you are not committing to using these citations) for the written assignment due at the end of week 8. Please also describe the content of the citation (in one or two sentences) in order to demonstrate the relevance and usefulness of each citation.

Papers will be assessed on the following:

  • Provides a restatement of the problem and cause(s) discussed in Week 3’s written assignment.
  • Provides a narrative that states alternative solutions to the problem and logically connects the problem/cause to the alternatives being suggested.
  • Provides a narrative that states alternative solutions to the problem and logically connects the problem/cause to the alternatives being suggested.
  • Provides an analysis and evaluation of each alternative.
  • Provides a final recommendation.
  • Provides a high-level implementation plan stating what steps should be taken.

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