Submit a fully developed essay in response to each of the following questions. Note that there is a suggested length for each question.
- Read the attachment. Answer the following:
- Why is your research thus far inadequate for what you need to know?
- What else might you do to find the information you need?(30 words)
- Assume you plan to market a new clothing line. Develop a hypothetical customer profile for each of the following possible target market segmentation approaches:
- unsegmented strategy
- multisegment strategy
- single-segment strategy
For each approach, develop as many specifics as you can to describe the typical consumer in that target market. (Suggested length: 350 words)
- From your present familiarity with the locale where you live, assume you plan to open a small restaurant featuring Portuguese food. Use the Five Key Factors in Determining a Good Business Location to describe the optimum location in your area for your restaurant. (Suggested length: 350 words)