Rasmussen College Business Ma

Scenario

Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.

Costa’s Customs’ Company Profile

Instructions

With the growing number of digital marketing campaigns in various states of development and implementation, you realize that you need to get a handle on how to analyze and report on the performance of each. After discussing this with your administrator, she has given you a spreadsheet from a paid search campaign on the Adwords platform and has asked you for a report analyzing this historical data. Your administrator has given data from the case company’s previous campaigns in the form of two Excel spreadsheets. One is a Google Adwords campaign.

Paid Search Campaign Adwords Example

and the other is a Bing Ads campaign.

Paid Search Campaign BingAds Example

You have been asked to create a report which includes the following:

  • Introduce the importance of website analytics through an executive summary focused on how best to use Google Analytics to track metrics that align with Costa’s business goals.
  • Analyze paid search campaign results in the supplied spreadsheet and summarize insights, optimization recommendations, and trend identification.
  • Conclude your report.
  • Why it is important to track digital marketing campaigns and ensuing website traffic for Costa’s using Google Analytics?
  • What are some key metrics to track? How do you turn that data into actionable decisions?

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Rasmussen College Business Ma


  1. Scenario

    Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.
    Costa’s Customs’ Company Profile

    Instructions

    Before making any final decisions about a new campaign, Costa’s Customs would like you to look over their last attempt at digital marketing. It was a complete failure, and Costa’s Customs wants to know why in order to prevent similar mistakes from happening in the future. Your administrator has included details on a simplified version of Costa’s Custom’s digital marketing campaign, which you can find in the company profile. Read through the document and then write a report to highlight some of your observations both positive and negative. Costa’s Customs’ is looking for an initial analysis of the thought and strategy behind their last failed campaign. They are not looking for suggested improvements or changes, but are more focused on an ability to create a digital marketing plan that demonstrates consistency between sections.The following should be completed in your report to Costa’s Customs’:

    • Identify strengths and weaknesses of the current situation analysis.
    • Interpret the impact that each could have on the overall digital marketing campaign.
    • Determine whether the objectives are properly influenced by findings in the situation analysis.
    • Interpret the impact that this could have on the overall digital marketing campaign.
    • Support your opinion with observations from the company profile document.
    • Analyze the alignment and consistency between objectives, strategies, and tactics.
    • Interpret the impact that this could have on the overall digital marketing campaign.
    • Support your opinion with observations from the company profile document.
    • State your opinion on whether you believe this digital marketing plan provides value to the business and promotes engagement with customers.
    • Include thoughts on if there is a proper balance between selling and branding initiatives.
    • Support your opinion with observations from the company profile document.


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Rasmussen College Business Ma


  1. Scenario

    You work for a U.S. based company that does home appraisals. While conducting an inspection on a home, you know the home has been contracted to sell for $50,000.00. You conclude that the home can appraise for $80,000.00. You also know that your sister has been looking for a home in this desirable neighborhood, but most homes are well over six figures. You mention to the owner that your sister would be happy to pay $60,000.00 for the home and it would certainly appraise for that. You wink as you walk out the door, after handing the owner your card with your contact information. The owner calls you and says she would accept if your sister made an offer.

    Instructions

    Review the situation and conduct scholarly research on contract law. Write a brief in Microsoft Word (minimum two pages) that analyzes the legal and ethical issues involved in the business situation. Specifically, describe the legal theory of a claim, appropriate court level, classification of law, and likely ethical issues that exist. Address the following:

    • What are the elements for a valid contract involving a real estate transaction? Do your comments to the owner constitute a valid contract? why or why not?
    • If the initial buyer wants to sue the homeowner for breach of contract, what court(s) would have jurisdiction and why?
    • If the initial buyer wants to sue you for intentional interference with contractual relations, what court(s) would have jurisdiction and why? Could the initial buyer sue your company? Why or why not?
    • What ethical issues are involved in this situation (consider any personal conflicts of interest and any professional obligations you owe to your company)?
    • Be sure the brief displays proper grammar, spelling,punctuation, sentence structure, and references and brief in APA format.

    Resources


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Rasmussen College Business Ma

Need help with my Business question – I’m studying for my class.


  1. Scenario

    Your agency administrator has tasked you with creating a cross-platform digital marketing plan that the Costa’s Customs can implement. You have been asked to summarize your knowledge of digital marketing and understanding of Costa’s clothing market in a slide presentation for the executive team which includes five other directors and the CEO. You were reminded to include details of how each digital marketing method will positively impact the company’s goals of growing sales and increasing brand awareness.

    Instructions

    You have been asked to create a PowerPoint slide presentation to be presented to the executive team that touches on all digital marketing methods from modules 02, 03, and 04 that you previously analyzed. These choices will need to be supported and justified by both your understanding of the impact digital marketing should have and the results from your data analysis in module 06. You will also need to actively fill out a digital marketing plan that you learned how to create in module 05.
    Although you won’t actually be presenting, you should include detailed notes in the notes section for each slide that could serve as a transcript. Remember your audience when creating your presentation and include the following slides:

    • Title slide
    • Supply a more detailed and in-depth situation analysis than simply copying what is in the company background document.
    • List and define Costa’s customer personas.
    • Discuss company’s online competitors.
    • Explain the strengths and weaknesses of the company’s position.
    • Talk about various collaborations the company can engage in to grow its business.
    • Describe the business climate Costa’s operates in.
    • Demonstrate the role digital marketing should have on both sales and brand development. (module 01)
    • Provide examples of how the company can build their brand via digital channels and support your recommendations with your rationale.
    • Give examples of digital strategies used to sell Costa’s fashion line of clothing online and support your recommendations with your rationale.
    • Create a conclusion slide that includes a summary of why your digital marketing plan should be implemented by the executive team and how it will be measured to ensure it is successful.


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Rasmussen College Business Ma

Instructions

Create a graphic post that is specifically intended for use on social media to announce the opening of a retail store. Submit your social media post in a Screencast-o-matic presentation and spend 3-4 minutes describing the sensory visual elements you chose and why they are applicable to the social media platform you are using. Also, describe how this ad post might be different visually if it were being used for print (a magazine, newspaper, or mail flyer). Choose at least one theoretical perspective or scholarly journal to back up your assertions.

Using significant and appropriate graphic sensory elements (depth, movement, colors, font, lines, etc.), create a graphic social media post that is specifically intended for use on social media to announce the opening of a retail store (you can be creative with what type of store this is and the theoretical details (location, date, etc.). Keep in consideration that this is not for print or hard copy, but rather to quickly grab the attention of someone scrolling through social media (Facebook, Instagram, etc.) so keep your message concise and attention-grabbing.

Screenshot the post/graphic that you have created and present it in Screencast-o-matic. (Note: you can use any software/platform to design the post, but it must be transferred and presented in your screencast-o-matic submission.) In your screencast-o-matic presentation, use 3-4 minutes to verbally explain and describe the sensory visual elements you chose. Explain what social media platform you would use this graphic for and how these sensory elements attract the audience type you are trying to reach through this platform. Also, provide an explanation for how this design might be different if it were intended for print rather than social media. Use at least one theoretical perspective or scholarly journal to back up your assertions. Be sure to credit these resources in your presentation.


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