Help me study for my Marketing class. I’m stuck and don’t understand.
Choose one from the following brands (Netflix, Zoom, or Charmin). Imagine you are the Marketing Director for the brand and answer the following 5 questions accordingly:
- Give an example for a collaborator for the brand (can be hypothetical) and write what value the brand offers to the collaborator.
- Define customer centricity through the brand you chose
- Write a benefit-based customer segment for the brand
- Given your above segment, craft a non-comparative customer-focused value proposition
- Given your above positioning (target segment and value proposition), write a brief tactic for each: