Visit the site link above and briefly review the various marketing trends listed. Each one is summarized with useful information and links to resources and further reading.
STEP 1: Pick ( grocery online deliver) you and read through the information. Follow deeper into the article by clicking on one of the examples or reference links.
STEP 2: Write a brief paragraph on the Trend and what you learned about it. Then add an additional paragraph on how that trend might be implemented into a marketing campaign.
STEP 3: Upload your assignment in PDF or Word to you Assignment folder in Canvas.
——FOR EXAMPLE: Below is one of the Trends for 2021 articles on Personalization.
If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more.
Consider these personalization stats (Links to an external site.):
- 63% of consumers are highly annoyed with generic advertising blasts
- 80% say they are more likely to do business with a company if it offers personalized experiences
- 90% claim they find personalization appealing
Kevin George from EmailMonks (Links to an external site.) asserts that “personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”
When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. Here are a few other companies that are successfully using personalization (Links to an external site.) today:
- EasyJet launched a data-driven email campaign that uses customers’ travel history with the airline to build personalized stories, which then suggest where they might like to travel next. About 12.5 million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails.
- Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.
- Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system (Links to an external site.) – which skyrocketed their revenue to $2.56 billion: