When you think of the types of services there are, what comes to mind? Some examples could be wireless networks, lawn maintenance, house cleaners, banks, and more. How about products? From phones and televisions to cars and potato chips, the list could likely go on as endlessly as the list of services. Some businesses offer both services and products. Most restaurants, for example, provide a product (beverages and meals) as well as a service (pouring drinks, cooking food, serving tables, cleaning dishes). Although there are many types of services and products, it is important to distinguish between them when considering the marketing mix. The approaches needed for certain aspects of the marketing mix can be different for services and products.
In this Assignment, you will identify the four Ps of the marketing mix and examine how they differ when applied to services versus products.
To prepare for this Assignment:
- Review this week’s Learning Resources.
- Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.
By Day 7
Submit your responses to the following prompts.
- Identify each P in the marketing mix and explain what each P is. (300–375 words, or 4–5 paragraphs)
- Identify the similarities and differences between the marketing mix of a service such as a mortgage versus a product such as an automobile. (225–300 words, or 3–4 paragraphs)