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Discussion Documents
Video: A Guide for Prioritizing Marketing Communications
Learning objectives associated with this discussion
This discussion is associated with the four learning objectives in this module:
- understanding marketing strategies and practices
- understanding market segmentation and marketing mix for nonprofit organizations
- understanding how to build the brand, and;
- understanding integrated marketing communication
Instructions for this Discussion
For this discussion, respond to the following:
John Smith is creating a new nonprofit organization to help expand mentoring opportunities for children from low-income families in Atlanta. Although he has a great passion for the cause, he does not have enough experience in marketing/management. He wants to get a quick lesson for the fundamentals of marketing. In this discussion, please provide your best advice for him by using the posted materials in this module. Fully utilize the ideas of marketing mix strategy and a guide for prioritizing marketing communications. In addition, if necessary, you could include your own experience as well.
Your initial post should be at least 250 words. You will also need to post a response to at least two of your classmates’ posts.
Also, make sure that your response(s) are substantial and consist of at least 100 words.
THIS IS FOR POST AND REPLY
Order the answer to view it
