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Task 2

The Doug’s Delicious Diner faces a demand curve for its daily special in which there are an equal number of potential buyers at every $0.20 price point between $8.00 and $6.00. If the marginal cost is $6.35, what price maximizes profits? Doug notices that at this price the unserved portion of demand are all senior citizens. If it offered a senior discount, how much should it be?

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Task 3

Using the firm you work for or another of your choice, describe the key resources and capabilities it has, then explain how these can be better used to maximize competitive advantage and economic profits. Also describe the additional resources and capabilities the firm should acquire or develop over the next ten years to gain a more dominant position in their industry. Your work should be 2+ pages long and include at least one reference other than the course text. All work must be your own.

Task 4

This activity/assignment will help students understand concept of targeting and its importance

Activity I: Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.

This activity/assignment will help students understand concept of positioning and its importance

Activity II: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.

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Assignment Solutions

Assignment Solutions