Literature and Research Prospectus

I’m stuck on a Marketing question and need an explanation.

Review of Literature and Research Prospectus

Your outline must include the following:

Make sure you give yourself 5-6 talking points under each header.

Introduction:

1) Your Project Title –

3) Your Purpose – (Why does your research matter?)

a. Investigating industry trends

b. Comparing and contrasting between major companies

c. Evaluating an individual case

Literature Review: (List references you currently have in APA style)

*Goal is eventually 6-8

Discuss Methodology: What are you measuring? How are you measuring?

Discussion of why this research will be useful

Closing


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