Learning Activity #1
Strategic Management focuses on firms and the different strategies that they use to become and remain successful.
Chapter 1 reveals that multiple views of strategy may exist, and the 5 Ps described by Henry Mintzberg enhance understanding of the various ways in which firms conceptualize strategy.
For this Learning Assignment please identify each of these 5 viewpoints and describe why each is important in crafting an effective strategic plan.
Also comment on the concept of “Intended” and “Emergent” strategies relative to the creation and implementation of a strategic plan, and why this may be problematic for each of these 5 strategic viewpoints.
Learning Activity #2
Chapter 2 discusses the importance of Mission Statement Goals, and suggests that they should be:
- Realistic, and
The video Overview of the Strategic Planning Process https://www.youtube.com/watch?v=sU3FLxnDv_A
In this discussion provide and example of how a specific corporate goal might be implemented as a specific departmental strategy in a strategic plan. Be specific, and be sure to identify some problems a department manager might face in developing and implementing that specific strategy.