Keiser University Freestanding Emergency Department Marketing Plan Paper

WHAT: Using the Marketing Plan Outline on pages 84-86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.

The Marketing Plan should include the following sections:

  1. Management Summary
  2. Economic Projections
  3. The Market – Qualitative
  4. The Market – Quantitative
  5. Trend Analysis
  6. Competition
  7. Problems and Opportunities
  8. Objectives and Goals
  9. Action Programs

Textbook: Essentials of Health Care Marketing 4th Edition

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