JWI518 Strayer University Channels and Metrics Discussion Question

Week 6 Discussion

Channels and Metrics

Choose one digital, social media channel and one traditional channel that you plan to use in your marketing campaign. For each channel, answer the following questions:

  • Why is this channel an appropriate choice to promote your product or service?
  • What type of data will you be able to collect related to your use of this channel in your campaign?
  • Would PAR and BAR metrics be useful in assessing your return on investment for this channel? Why or why not?

Now

consider the company’s own website, which is also a marketing channel.

Answer the following questions about the company website:

  • What type of content will be needed on your own website to support the launch of a new product or service?
  • What type of data will you be able to collect related to your use of the company website in your campaign?
  • Would PAR and BAR metrics be useful in assessing your return on investment for your company’s website? Why or why not?

Order the answer to view it

Assignment Solutions
Assignment Solutions

ORDER THIS OR A SIMILAR PAPER AND GET 20% DICOUNT ON YOUR FIRST THREE PAPERS WITH US. USE CODE GET2O ORDER NOW