Jim is the marketing manager for the iPod and wishes to increase the number of units sold in the upcoming year.

Jim is the marketing manager for the iPod and wishes to increase the number of units sold in the upcoming year.   He sees the “Baby Boomer” generation as a large segment that is virtually untapped, unlike that of Generation Y and the Millenials, both “generations” of which have high allegiance to iPod usage.

Describe the advertising approach that would be most successful to reach the Baby Boomer market?   How effective would it be to take the current advertisements targeted to Gen Y and Millenial consumers and use them with Baby Boomers?  In your response describe each of these three generations and explain your rationale for your answer to the questions above.

a)       Pre-depression Generation

b)       Depression Generation

c)       Baby Boomer Generation

d)       Generation X

e)       Generation Y

f)         Millennials

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