In many organizations, being “people-centered” is considered soft, irrelevant, and unrelated to profitability. Contemplate the Conscious Capitalism principles (i.e. conscious leadership, stakeholder orientation, conscious culture, and higher purpose) as a framework and consider at least two companies that have successfully adopted this business philosophy to gain success and combat traditional corporate approaches. How do these companies embody the tenet of “higher purpose” and create deeper meaning by focusing their goals beyond profits and inspiring their stakeholders? What connections can you identify between the four principles of Conscious Capitalism and the Christian concept of putting others before oneself?