How to market your brand to a mobile-marketing environment.

I need an explanation for this Communications question to help me study.

Research Thesis

A master level research thesis is a written body of work based on original research in a particular academic area. The goal of a research thesis is the production of an academic work that is thorough and carefully written to enhance the existing body of knowledge on the chosen subject.

The citation style for the research thesis is APA format. A good online resource can be found at https://owl.english.purdue.edu/owl/resource/560/01/

The following outline is suggested for the Research Thesis.

  • Title/Cover page – Capstone Project
  • Acknowledgement – your client, stakeholders, advisor, team members
  • Table of Contents – identify the pages where the reader can find the information
  • Abstract/Executive Summary

Chapter 1: Introduction

1.a General Introduction of the Research Project

1.b Research Problem

1.c Rational for Research Project

1.d Definition and Explanation of Key Terminology

Chapter 2: Hypothesis (Theory)

2.a Brief Overview of Theoretical Foundations Utilized in the Research Study

2.b Brief Overview of Literature Reviewed, Discussed and Applied

Chapter 3: Methods

3.a Study Method and Study Design

3. b Explanation of Sample to Be Used in the Study

3.c Explanation of Measurements, Definitions, Indexes, etc. and Reliability and Validity of Study Method and Study Design

3.d Description and Justification of Analytical Techniques Applied

3.e Reliability and Validity of Internal/External Design and Related Subtypes

3.f Assumptions and Implied Limitations of Study Method and Design

Chapter 4: Findings

4.a Brief Overview of Research Project

4.b Results of the Method of Study and Any Unplanned or Unexpected Situations that Occurred

4.c Brief Descriptive Analysis

4.d Reliability and Validity of the Analysis

4. e Explanation of the Hypothesis and Precise and Exact Data

Chapter 5: Discussion

5.a Brief Overview of Material

5. b Full Discussion of Findings (Results) and Implications

5.c Full Discussion of Research Analysis of Findings

5.d Full Discussion of Hypothesis and of Findings

5.f Post Analysis and Implications of Hypothesis and of Findings

Chapter 6: Conclusion

6.a Summary of Academic Study

6.b Reference to Literature Review

6.c Implications of Academic Study

6.d Limitations of the Theory or Method of Research

6.e Recommendations or Suggestions of Future Academic Study

Chapter 7: Bibliography

7.a Complete List of all Sources Used Regardless of Citation or Inclusion

The Topic is How to market your brand to a mobile-marketing environment.

This paper should be at least 20 pages. And includes twice status reports on 6/26 and 7/5. These can be brief and in a bullet format. Address progress to date, major work to be pending and any issues.


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