Follow the feedback posted in

Review and follow the instructions of the Feedback from Reviewer and Address them:

Define Product and Market

PRD is well-organized and includes:

  • Background information about the industry or the problem
  • Problem Statement
  • Product Goals
  • Key Features of your project
  • Success Metrics
  • Target Market

WHAT WENT WELL

✅ This is a great start, well done in placing the required information in sufficient details. Your Success Metrics and Key Features are really awesome, very detailed – thank you for taking time to work on this :100:

REFERENCE MATERIALS:

A few select reading materials for you .

:books: How on to prioritize: https://roadmunk.com/guides/product-prioritization-techniques-product-managers/
:books: One of the better Product Prioritization Tool out there. https://www.productboard.com/feature-prioritization-software/?utm_source=google&utm_medium=cpc&utm_campaign=gg_dg_apac_search_trial_generic&utm_term=product%20prioritization&matchtype=e&utm_content=product_prioritization&utm_adgroup=111334047272&device=c&gclid=Cj0KCQjwsqmEBhDiARIsANV8H3ZzJTLr2D4nT9FHJaXCb2mZAB9gzwSq567PF1S874ssnZ0eKKWc0_IaAqlBEALw_wcB

Market size is estimated based on publicly available data

Size calculation uses reasonable assumptions and is logical

Data sources and assumptions are documented

WHAT WENT WELL

✅ This is awesome – well done with a clear and concise TAM. And thanks for adding the references.
☑️ In your next submission, please ensure this section is in the PRD.

At least two competitors are identified

Each competitor’s size is estimated (users, sales or ideally both)

Sources for data are included and assumptions are documented

WHAT WENT WELL AND REQUIRES INCLUSION

✅ Good work – at least two competitors are identified

❌ What’s missing from your PRD document. Here you will need to do the followings:

  • Sources for data are included and assumptions are documented

☑️ In your next submission, please ensure this section is in the PRD.

Marketing and Pricing Strategy

At least three channels are identified in the PRD At least two are not AppStore channels.

Each channel has:

  • A description of the channel
  • An explanation of why this channel was chosen

WHAT WENT WELL

✅ Great channel strategies – yes, Yelp is a good choice – it has positive network effect. Well done :100:

☑️ In your next submission, please ensure this section is in the PRD.

A Marketing Guide is linked in the PRD.

The Marketing guide includes:

  • Key features of the product
  • Benefits to users and consumers
  • How to use the product
  • Where users can find the product

REQUIRES FURTHER INCLUSION

✅ A good starting point, well done.

❌Let’s make the Marketing Guide better fit for the corporate world. Here you will need to be clearer on the following:

  • Key features of the product
  • Benefits to users and consumers
  • How to use the product
  • Where users can find the product

An example of a template for you:

Capture45.png

A Pricing section is added to the PRD including:

  • The revenue goal
  • An explanation of why this goal was set
  • A pricing strategy to meet the revenue goal

WHAT WENT WELL AND REQUIRES INCLUSION

✅ You’re in the right direction. Well done.

☑️ In your next submission, please ensure this section is in the PRD.

❌ From Product Management perspective, you’re require to add the following:
— The revenue goal

— An explanation of why this goal was set
— A pricing strategy to meet the revenue goal

Preparing for Launch

The checklist is included in the PRD and includes all of the teams that you will need to interface with before launch

Each team has at least one discussion item specified

WHAT WENT WELL AND REQUIRES INCLUSION

✅ You’re in the right direction. Well done.

❌ The checklist should include discussions with:

  • Engineer
  • Legal
  • Marketing
  • Customer Support
  • Sales

☑️ In your next submission, please ensure this section is in the PRD.

At least three risk factors are identified in the PRD

A mitigation plan is included for each risk factor

WHAT WENT WELL

✅ This is really great, well articulated. You’ve invested a lot of effort to look at almost every risk angles, you did well :100:

☑️ In your next submission, please ensure this section is in the PRD.

A training guide for the Sales and Customer Support Teams is linked in the PRD and includes:

  • Key features of the product
  • Benefits to users and consumers
  • How to use the product
  • Where users can find the product

REQUIRES FURTHER INCLUSION

✅ A good starting point, well done.

❌ Similarly with the Marketing Guide, you will need to turn your Training Guide fit for the corporate world. Here you will need to be clearer on the following:

  • Key features of the product
  • Benefits to users and consumers
  • How to use the product
  • Where users can find the product

An example of a template for you:

Capture45.png

User guide for users/customers is linked in the PRD and describes at least two of the product’s key features and explains:

  • How to access each feature
  • How to use each feature

REQUIRES FURTHER INCLUSION

✅ A good starting point, well done.

❌ Similarly with the Marketing Guide, you will need to turn your User Guide fit for the corporate world. Here you will need to be clearer on the following:

  • How to access each feature
  • How to use each feature

Post Launch Activities

The proposed solution and the test are included in the PRD

The test includes:

  • A description of the proposed solution and an explanation of why it solves the problem
  • Success metric for the test
  • A description of the control and variant
  • A hypothesis about what will happen

☑️ In your next submission, please ensure this section is in the PRD.

❌ This is currently missing from your PRD document. Here you will need to do the followings:

  • The proposed solution and the test are included in the PRD
  • The test includes:
    — A description of the proposed solution and an explanation of why it solves the problem
    — Success metric for the test
    — A description of the control and variant
    — A hypothesis about what will happen

This is a tough one, let me show an example for you:

An example for you to demonstrate to you:

  • Success Metric
    — How many on-boarded users access Progression tool and bookmark their career preference within two weeks of initial sign-up. The expectation is that 50% of newly on-boarded user will complete the Progression tool assessment within two weeks.
    — How many submitted job applications that are aligned with career preference. The expectation is to have 20% increase in submitted job applications.
  • Control & Variant
    A group of users receiving the existing email campaign with screenshots of our key product features. These users do not have access to the video guide in the Help Center.
  • Variant
    A group of users receiving new email campaign with video demo embedded in the email. The video is also available on the Help Center.
  • Hypothesis
    Video guide help users to utilise the key features of Early Career subscription.

A link to the email is included in the PRD.The launch email suppose to be a stand-alone email, you’re not require to include 80% of the current content. Please bear in mind, this is a launch email:

Capture160.PNG

An example of Launch Email below, part of the screenshot for your reference’
Capture162.PNG


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