WEEK 10 (FINAL PAPER AND POWER POINT DUE Tuesday , 7/23/19)
Topic: Corporate Crisis Management: An in-depth comparison of Tylenol’s 1982 response to the deaths in
Chicago versus 2009-10 recall.
There is no assignment reading for this assignment. You are to conduct independent research for this
assignment and are encouraged to use all existing and available course materials.
Assignment: Answer all parts of this multi-pronged Assignment Question:
Identify and critically evaluate the issues in both the 1982 and 2009-2010 Tylenol recalls from the perspective
of Business, Government and Society, individually, while also commenting on how the issues are inter-related.
Additionally, be sure to comment on what the circumstances were that led up to each event? What effects the
political and regulatory environment enabled and/or constrained on how Tylenol reacted? Identify the key
ethical questions which emerge in each scenario.
FINAL PAPER and POWERPOINT:
It is expected that students conduct independent research, as well as consider all reference and
supplemental materials provided over the course, to thoroughly understand the topic and identify the
issues so as to qualitatively and substantively critically evaluate how the issues affect and are affected by
the inter-relationship of business, government and society.
As you are Master’s students, write accordingly paying attention to grammar, spelling, syntax, and tone.
Thoroughly proofreading your paper prior to submission is strongly encouraged.
The Final Paper WILL:
Be a critical evaluation of the issues and NOT personal opinion.
Include citations and references of at least 7 trusted sources to show you researched the topic and to
support assertions being made as part of the critical evaluation process.
Answer the multi-pronged Assignment Question specified in the syllabus.
Comport with all current APA formatting guidelines including, but not limited to references; in-text
citations; cover page; pagination; double-spacing; 1-inch margins; Times New Roman 12-point font.
Be independently authored and submitted as a Word document via Blackboard.
Be a Minimum of 5 full pages, Maximum of 6 pages of content.
*this does NOT include the cover page, an abstract if written, or the reference section.
**Failure to submit 5 FULL pages of content will adversely impact your grade as follows:
(1 page=20%, 2 pages=40%, 3 pages=60%, 4 pages=80%, 5 pages=100% of content).
Grading Rubric for Final Paper POINTS
Concise Introduction 5
Summary of Incidents 10
Critical Evaluation of issues from the perspective of Business 10
Critical Evaluation of issues from the perspective of Government 10
Critical Evaluation of issues from the perspective of Society 10
Critical Evaluation of how issues relate with each other 10
Critical Evaluation of effects of the political and regulatory environment 10
Critical Evaluation of key ethical questions that emerge in both scenarios 10
Concise Conclusion 5
Grammar, Spelling, Syntax, Tone and Writing Style 10
APA Referencing and Citations 10
Total points for Final Paper
(Please see example attached; however, use as a guide and you are still responsible for meeting the requirement.)