I don’t know how to handle this Marketing question and need guidance.
Your hotel has decided to outsource space to a restaurant brand.The restaurant brand [of your choosing] should have a bistro feel, suit business travels, and local professionals for lunch and after hours.It should also welcome leisure travelers, and to a lesser extent, families.
Based on chapter 6, create an integrated marketing plan using a minimum of 3 online and 3 offline promotional tools.Explain how you are using these tools to:
- To make the target markets aware of the new restaurant.
- Build a database for each market to communicate with them.
- To increase revenue and profit.