choose either questions. this essay is related to introduction to international business.

Need help with my Business question – I’m studying for my class.

Grading essay:

§70% – knowledge of theoretical/methodological concepts.

§20% – quality of practical recommendations.

§10% – quality of presentation (structure, priorities, logic).

Assignment

§Assuming the role of an IB consultant, give your explanation/analysis/recommendations as required.

§Be specific. Structure and prioritize your essay in order of logic and importance within the set space limit. Begin writing by summarizing most important issues and definitions and explaining concepts. Substantiate your points with important theoretical statements and practical illustrations (facts, statistics, etc.).

Option 1:

Describe how cultural differences affect product attributes and promotional strategy/communication message?

Option 2:

Based on the video A NEW MODEL FOR EMERGING MARKETS, discuss strategic recommendations for U.S. companies expanding into emerging markets. Explain what constitutes the novelty in the context of emerging markets and give specific illustrations from the video on the two business startups.

0.5 page is enough.


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Assignment Solutions

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