Below is a list of well-known service providers. Starbucks Subway For each provider, answer the following questions: 1. Define the nature of the

Below is a list of well-known service providers.

Starbucks

Subway

For each provider, answer the following questions:

1.   Define the nature of the service.

2.   How the service is made tangible? Use examples, such as store environments, website features, etc.

3.   How is the service price compared to competitors? What signal does the price send to the marketplace?

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