s you prepare your 1 page case analysis using the People, Opportunity, Deal, Context (PODC) framework, consider elements as if you were an Investor being introduced to the situation for the first time.
A new venture has attractive prospects when it demonstrates dynamic fit between its People, Opportunity, Context and Deals.
People refers to all those who provide resources to the venture: in particular: the Founders, other leadership team members, partners, and outside investors. Consider closely:
· Experience, skill and attitudes?
· Are these People committed?
Opportunity encompasses Business Model. Consider closely:
· Market size and growth rate
· Is it a compelling purchase?
· Cost, Revenue and Profit drivers in the business model
· Investment requirement
Context includes all factors relevant to the venture’s development that are outside of the entrepreneur’s direct control, in particular: labor and capital market conditions, regulations, and macro-economic environment. Why does this opportunity still exist? Consider closely:
Deals, in Sahlman’s words, reflect “ the complete set of implicit and explicit contractual relationships between the venture and all resource providers”. Consider closely:
· What is the source of the deal?
· What value does it add?
· Aligned incentives?
· Exit options?