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QUESTION ONE

The American Academy of Pediatrics wants to conduct a survey of recently graduated family practitioners to assess why they did not choose pediatrics for their specialization. Provide a definition of the population, suggest a sampling frame, and indicate the appropriate sampling unit.

  • Your initial post should be at least 200 words.
  • Correct grammar, spelling, and punctuation are expected.
  • At least two cited reference (APA format).

QUESTION TWO

Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?

  • Your initial post should be at least 200 words.
  • Correct grammar, spelling, and punctuation are expected.
  • At least two cited reference (APA format).

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Assignment Solutions

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