AET552 Phoenix Appnet New Media Studio Website Effectiveness Paper

Research the website for one major organization and evaluate the effectiveness of their website content strategy. Suggestions include (but are not limited to) the following:

  • Coke
  • Harvard University
  • SoundCloud
  • Appnet
  • Mental Floss

Create a submission in a format of your choice (e.g. paper, presentation, audio/video recording, brochure, infographic, etc.) that answers the following questions for the website:

  • Who is the target market for the site?
  • What is the objective of the website?
  • What is the primary communication message used in the website?
  • What are the style, approach, and tone of the communications on the website?
  • Is the website effective? Provide justification.

Include an introduction and conclusion as appropriate to your assignment format.

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