Research the website for one major organization and evaluate the effectiveness of their website content strategy. Suggestions include (but are not limited to) the following:
- Harvard University
- Mental Floss
Create a submission in a format of your choice (e.g. paper, presentation, audio/video recording, brochure, infographic, etc.) that answers the following questions for the website:
- Who is the target market for the site?
- What is the objective of the website?
- What is the primary communication message used in the website?
- What are the style, approach, and tone of the communications on the website?
- Is the website effective? Provide justification.
Include an introduction and conclusion as appropriate to your assignment format.