I’m working on a Marketing exercise and need support.
1. Compare the role of microfinance (small lending) vs. banks vs. moneylenders in breaking the cycle of poverty at the Bottom of the Pyramid. IF you like, you can check out the ‘Living on One’ documentary to see Americans live on a dollar a day in Guatemala:
2. Give examples of products that could provide value to consumers at the Bottom of the Pyramid. What are some ways through which selling to them could be profitable as well? Here is a Guardian article from 2014 that gives some perspective on business opportunities at the bottom of the pyramid: https://www.theguardian.com/sustainable-business/prahalad-base-bottom-pyramid-profit-poor.
3. How has the phenomenon of small lending evolved through social media in the United States (e.g. think Kickstarter, Prosper and other similar websites)? What do you think about donation websites like GoFundMe? Have you had personal experience as a lender (or donor) or a recipient in one of these websites? If so, please tell us about it!